Global Studio Teams Drive Quality and Innovation in Three New Games
Fifteen years; more than 40 countries; close to 100 million games sold. Need for Speed™ has helped to define automotive culture for millions of fans with its embrace of the car lifestyle and its cool rebellious attitude. Today, Electronic Arts Inc. unveiled the details of what is in store for the franchise over the next 12 months, as the property expands to new platforms, new categories and new media.
Need for Speed is committed to providing unique and customized experiences for all types of racing fans by establishing three independent series; simulation, action and arcade racing. Each series will be developed by a highly-specialized team dedicated to delivering the ultimate racing experiences to car enthusiasts around the world – whether they be interested in adrenaline action, arcade fun or authentic simulation.
“We recognize racing videogame fans are very passionate and unique — they want customized gameplay experiences. Whether it’s more of a realistic driving game with accurate car physics or over-the-top cop chases, we are making different games for different audiences,” said Keith Munro, vice president of marketing, Need for Speed. “Each game provides a deep, engaging and rich racing experience. We’re giving players the option to choose the best racing title that suits their style of gameplay.”
Need for Speed SHIFT – Fall 2009
Shift into high gear! Designed to deliver a true driver’s experience that reflects contemporary motorsports, Need for Speed SHIFT is built by racers for racers. Need for Speed SHIFT delivers an authentic and immersive driving experience developed by Slightly Mad Studios in collaboration with executive producer Michael Mann at Black Box and senior vice president Patrick Soderlund at EA Games Europe. Slightly Mad Studios includes developers and designers that worked on the critically acclaimed games GT Legends and GTR 2. Need for Speed SHIFT replicates the true feeling of racing high-end performance cars like never before. Players are thrust into the heart of the action with immersive and exciting features including a stunningly realistic first-person cockpit view camera and an all-new crash mechanic, providing an unrivaled sensation of the speed and feeling of racing a car on the extreme edge of control.
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